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The Kensington Nursery

Summary Information

Client: The Kensington Nursery 
Aim: Increase site visibility on Google SERPs and enhance online credibility of the Kensington Nursery brand.
Time Frame: One Year.
Enablers of Success: Expertise in local SEO techniques, including research and keyword analysis; campaign flexibility and the ability to build quick and effective back links.

The Challenge 
Some of the principal challenges included:

  • Hyper-competitive market
  • SEO competition from established brands
  • The client also expressed a wish to reach larger audiences and to communicate more effectively with the Internet audience.

The Accomplishments
A performance record for some of the most competitive keywords:

Keywords Before After
Pre Schools in Dubai 188 4
Childrens Nursery Dubai 100 1
British Nursery Dubai 89 3
Nursery Dubai 107 4
International Preschools Dubai 155 1

A snapshot of Google Analytics report exhibiting a rise in inbound traffic: