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Lucky Group

Summary Information

Client: Lucky Group
Aim: Increase site visibility on Google SERPs and enhance online credibility of Lucky Group brand.
Time Frame: One Year.
Enablers of Success: Expertise in local SEO techniques, including research and keyword analysis; campaign flexibility and the ability to build quick and effective back links.

The Challenge 
Some of the principal challenges confronting us included:

  • Hyper-competitive market
  • Site structure and lay-out
  • SEO competition from established brands

The Accomplishments
A performance record for some of the most competitive keywords is as under:

Keywords Before After
Scrap Metals Dubai 180 1
Dubai Scrap Trading 159 1
Aluminum Scrap Dubai 85 1
Ferrous Scrap Dubai NA 1
Copper Scrap Dubai NA 1

A snapshot of Lucky Group’s Google Analytics report exhibiting a rise in inbound traffic is as under: